Tom Gersic - Tom Gersic

04 Jun 2026 1 min read

Your Pipeline, Reimagined

Most companies don’t have a lead generation problem—they have a lead follow-up problem. While organizations continue investing in tools to create more leads, countless opportunities are lost because teams fail

04 Jun 2026 1 min read

Whitepaper: What Happens Between a Lead Arriving And a Deal Closing And Why Most B2B Teams Are Losing Revenue In That Gap

Most B2B teams obsess over two things: 📈 Generating leads 💰 Closing deals But the biggest revenue leak happens in between. This new white paper from StartUp Sword is definitely worth a read if your

01 Sep 2025 7 min read

Closing the Loop on RAG: Building a Customer‑Support Agent That Gets Smarter Every Day

The generative AI market is expanding at a staggering pace, but building solutions that actually work for users requires more than chasing shiny features. It demands a commitment to continuous improvement rooted in real data and feedback.

17 Aug 2025 2 min read

Navigating the Crossroads of AI Strategy: How CIOs Can Avoid Derailment

The generative AI market is expanding at a staggering pace. With tens of thousands of tools competing for attention—and exciting new launches every day from both startups and tech giants—CIOs face a daunting challenge: how to choose wisely without being paralyzed by choice.

13 Jan 2025 10 min read

Salesforce Vector Search - External Query API

This is a Salesforce Data Cloud step-by-step guide that shows how to create a Vector Search Index from Knowledge Base Articles in a Core Salesforce Org and then Query that Vector Search Index from the external Query API.