C-Suite Brief

Tom Gersic: Why AI Strategy Isn’t Finished in the Boardroom. Why AI creates an opportunity to make the organization better at adapting.

“When you stop hearing ‘I don’t know how to use this’ and start hearing ‘Why can’t it do X yet?’, that’s a great sign” Gersic says. “It means AI isn’t something they’re being asked to adopt anymore. It has become a part of how they work.” [the summary] [the article]

S&P Global

Next in Tech | Episode 35: Multifactor authentication needs and hesitations. Tom Gersic joins Garrett Bekker and host Eric Hanselman to talk about the threat landscape, and enterprise user adoption of MFA [the summary] [the episode]

InformationWeek

"AI is not a standalone initiative", says Tom Gersic, senior vice president of AI and digital business at data and digital engineering services company Altimetrik. "Making AI part of broader business transformation efforts and measuring outputs versus outcomes is critical," – John Edwards, Technology Journalist & Author [the article]

Ways a CIO Might Derail an AI Strategy Inadvertently
Seemingly innocent mistakes may lead to a failed AI game plan. Here’s how to keep a flaw or oversight from ruining your project.
Information WeekJohn Edwards

Salesforce | Forrester Consulting

Total Economic Impact of MFA for Salesforce Products findings from Forrester Consulting Total Economic Impact™ study including reduce their risks of a material breach by 50%, improved security and privacy savings of $559K, and an ROI of 164% over three years.

"Anytime you roll out a change to end users, it's really important to think about what that means to them. We really had to work closely with some of our customers to better understand how they think about security, what they find acceptable in terms of security and really help them how to roll out MFA." - Tom Gersic, VP Customer Success [the summary][the report]

Sproutworth | Enterprise AI Adoption: 1,000 Seats, One Daily Login

Enterprise AI Adoption: 1,000 Seats, One Daily Login
Enterprise AI adoption is measured in daily active users, not seats sold. Tom Gersic on what Salesforce Lightning and ChatGPT Enterprise rollouts taught him.
SPROUTWORTHVinay Koshy

Backtier AI Visibility Podcast

From AI Visibility to Revenue: Agents, Warm Leads & Better Customer Context · August 2025 · Hosted by Jason Wade, with Jonathan W. Pritchard [the episode] [in summary]

Business Uncomplicated

Your Pipeline, Reimagined: AI From Lead to Close · June 4, 2026 · Hosted by Rich Nazzaro [the episode] [in summary]

The InfoTech Podcast

Tom Gersic - YouEx.ai · June 5, 2026 · Hosted by Jimmy Huber [the episode] [in summary]